You don’t have a sales problem.
You have a clarity problem.
A playbook and desktop app for founders and product marketers to sharpen their positioning and win more customers.
macOS. Windows and Linux coming. Get notified
Buyers can't tell what makes you different.
When your message is fuzzy, every sale is harder. Reps improvise, the website says one thing, and the deck says another.
Inconsistent messaging.
Sales, marketing and the website tell three different stories, and buyers notice.
Features, not value.
You describe what the product does. Buyers want to know what changes for them.
Positioning by committee.
Consensus produces bland. Strong positioning decides who you're for, and who you're not.
AI that isn't helping.
Without a clear positioning anchor, every AI tool you use writes generic copy.
The playbook + the app
A tested framework, and an app that writes the first draft.
The PositioningHQ playbook
The PositioningHQ playbook is a researched, tested framework for building differentiated positioning. It captures every element you need to decide how your product should be positioned, and gives sales and marketing the information to position and sell it consistently.
Market overview
Why now? The shift that makes your product matter today.
Target customers
Who you serve best, and who you don't.
Value drivers
The three outcomes customers will pay for.
Distinct advantages
What you do that competitors can't easily copy.
Competitive intelligence
How buyers see your alternatives, and where each falls short.
Positioning
Your category, your claim and the story that ties it together.
Proof points
The evidence behind every claim.
The desktop app does the first draft
PositioningHQ Desktop is a free app that uses AI to do the research and write the first draft. You revise it and make it yours.
It also
- Analyses your current messaging
- Reviews how your website presents you
- Looks at what the market, analysts and customers say about you
- Gives you a thorough critique and what to fix
Free app. Bring your own AI.
The app costs nothing. It runs on your own Claude API key, so you pay Anthropic directly. For under $5 of usage you get the research, the playbook and the critique.
- Connect your key
- Add your website
- Get your wiki
Built for the founder who is also the product marketer.
You own the positioning, whether or not it's in your title. This gets you a solid first version, fast.
Founders and CEOs
who write their own positioning.
Product marketers
Product managers
CMOs and CROs
who need a shared source of truth for the team.
Bring the framework and the app to your clients.
If you help companies with positioning, messaging or enablement, PositioningHQ gives you a repeatable method and a tool your clients can keep.
- Fractional product marketers
- Fractional marketing and product marketing leaders
- Sales enablement consultants
- Content marketing contractors
What certified partners get
- Once you're certified, we pass you leads.
- Clients who need expert help with any part of their positioning, messaging or enablement.
Takes two minutes. We'll be in touch.